The grand opening of the first official LADY B stores starts this weekend.
Photo: Miloš Nadaždin / Submitted photos
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Singer Lepa Brena started a new business, the production of socks for women. “Lady B” tights are the most technologically advanced product on the market, which contains hyaluronic acid and gold nanoparticles in its fabric.
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Photo: Miloš Nadaždin / Submitted photos
The production process itself takes a full 3 months. The special patented fabric comes from Spain, and the production itself takes place specifically for “LADY B” in Italy in a factory that has been producing the best quality socks in the world for more than 50 years.
Photo: Miloš Nadaždin / Submitted photos
The opening of sales points starts from Belgrade on October 1. from 12 noon in Usce Shopping Center and Novi Sad 02.10. from 12 noon in the shopping center Promenada. In the next few months, it is planned to expand to the main cities in the entire region. There will also be online sales for customers across Europe through the ladyb.world webshop.
Photo: Miloš Nadaždin / Submitted photos
Lepa Brena will be present at both openings and will give away 250 pairs of socks with her signature as a gift to the first customers.
Photo: Miloš Nadaždin / Submitted photos
The technological development of new items is underway, and it is planned that in the future Lady B will have a complete range of unique products from the sphere of women’s beauty and health in its range.
