When buying food, consumers actively think about the impact on the environment and on their personal health. Environmentally conscious customers, meanwhile, are ready to change their eating habits in order to protect the planet, shows the Index report for the year 2023 of the Tetra Pak company.
According to Tetra Pak’s research, 70 percent of respondents believe that healthy products should not harm the environment, while 54 percent of respondents are ready to take responsibility for the planet and change your diet to contribute to a better world. It was specified that almost half of all surveyed consumers stated that they reduce their intake of meat or completely exclude it from their diet.
The Tetra Pak Index, based on research carried out in ten countries around the world by global research firm IPSOS, found that the trend of reducing meat intake is a global phenomenon. That is what 56 percent of respondents stated health reasons for the adoption of a flexitarian, pescatarian, vegetarian or vegan diet, but more than a third, i.e. 36 percent specifically cite environmental protection as their primary motive.
The research also revealed that practicality is no longer in the first place, because 70 percent of respondents would give up practicality for the sake of healthier products, while at the same time only 17 percent of respondents are ready to give up food and drink with health benefits in the current economic situation.
President and CEO of Tetra Pak Adolfo Orive pointed out that the findings of this year’s Index report reflect the direction of decarbonization in the food industry, in order to make food systems more resilient and sustainable.
“In many parts of the world, people rely on products like milk and juices for their daily diet, so optimizing their value chain is keyand innovations in procurement, packaging, processing and distribution, which are all areas in which we actively participated together with our clients and suppliers,” he said.
As he added, taking into account that the world will need by 2050 60 percent more foodthese efforts are further supported through technologies that can help explore new sources of nutrition – ranging from new plant-based sources to alternative proteins produced by biomass and precision fermentation.
It was pointed out that the good news is that consumers are ready to embrace innovations that improve the way they live and eat, as 62 percent of respondents believe that technology has a role to play in creating a more sustainable future.
At the same time, some consumers are concerned that these innovation may not be so natural like fresh, unprocessed foods, so finding a balance will be key.
The research was conducted in partnership with IPSOS and consists of 5,000 online interviews conducted in Brazil, China, Germany, India, Kenya, South Africa, South Korea, Spain, the UK and the USA.