At the recently held American summit, the company’s CEO MediaTekRick Tsai, shared the company’s operational and technology perspectives on the deployment artificial intelligence (AI) in the most important areas, while highlighting the potential for exponential growth in the area of ASIC (Application Specific Integrated Circuit), which has not yet fully blossomed.
Tsai admitted that the main goal of MediaTek in the past five years has been the constant pursuit of technological leadership and innovation. During this journey, significant resources were invested in research and development, as well as developing relationships with global clients to strengthen the company’s core technical capabilities and implement broader platform integration.
As one of the few edge AI companies capable of supporting a variety of important devices, MediaTek plans to continue to provide end-to-end solutions to customers with the most comprehensive IP and technology portfolio over the next five years, reports DigiTimes. Also, the company is actively entering the field of artificial intelligence in the Cloud. At the same time, during the summit, Tsai, in collaboration with the vice president of Meta Reality Labs, Jean Boufarhat, announced their collaboration on next-generation AR glasses.
Tsai highlighted MediaTek’s leading global market share in smartphone solutions, highlighting the powerful computing capabilities built into their flagship chipset, the Dimensity 9300. Projections predict significant revenue growth fueled by this chip, reaching $1 billion in 2023.
Based on great performance Dimensity 9300 chipset and outpaced market growth compared to the previous one, analysts have an optimistic view of MediaTek’s earnings. They expect a significant increase in revenue and market share in the high-end smartphone sector in the coming year, provided the mobile market maintains its current course.
Beyond the potential of the Dimensity 9300, MediaTek’s technologies in mobile communications, wireless networks, NTN satellite communications and SerDes also support the development of various artificial intelligence applications and devices.
Highlighting the key role of edge AI in MediaTek’s future growth, Tsai once mentioned that he visualizes various AI deployment scenarios powered by Artificial Intelligence of Things (AIoT) devices, AI functionalities and a connected ecosystem that goes beyond core smartphone applications. With significant experience in artificial intelligence development and unique capabilities in APU development, Tsai believes that MediaTek is well-positioned to take advantage of emerging opportunities in the field of artificial intelligence.
In terms of Cloud AI, core technologies from companies like SerDes and Deep Learning Accelerator (DLA) are here to support customers’ demands for Cloud AI development, MediaTek CEO says.
MediaTek has big plans for ASICs
Meanwhile, industry attention is focused on MediaTek’s secretive ASIC business, which is on the brink of expansion. From its initial focus on ASIC-connected networks to its current role in high-performance chips, MediaTek’s ASIC business has been gradually expanding.
Recent reports suggest that the significant increase in ASIC-related cases filed indicates MediaTek’s serious commitment to this business domain. While it may not immediately reach the scale of other high-performance IC chip companies, the Taiwan-based firm is accumulating the technical capabilities necessary for long-term development perspectives beyond current operational needs.
In discussions during recent meetings, MediaTek clarified that while the direct contribution to the business from the ASIC business may be modest in the short term, its growth potential is indeed significant. and the company actively directs resources in this area of business.